The emergence of the Internet has become one of the biggest events, which greatly influenced the lives of people. We have access to unlimited information: the ability to communicate with people from different countries at any time; opportunity to watch educational and entertaining videos. This list goes on and on.
One such provision is the online payment service Portmone. Using it, anyone can pay a communal bill, replenish an account or transfer money to someone, all in the comfort of their own home.
The current mobile application of the company is obsolete since it was developed at a time when there were almost no such solutions.
There was a need for a visual upgrade and expansion of the functionality to keep existing clients, and attract new users.
The team held a number of product sessions. Based on the customer’s business tasks, we identified the main functions of the intended application. Since the creation of the prototype took place in stages, the team approved the schedule of work.
Gradually, some of the current functions were transferred to the new application, additional ones were added, and a design was also developed.
The creators of Portmone wanted to keep old users and attract new ones. Therefore, the Devlight team was tasked with creating the most useful functionality.
The Devlight team, together with the creators of Portmone, led an iterative Product Review. Based on user reviews in the Play Market and the App Store, generating new ideas. So, the teams decided to implement Masterpass functionality in the application. This is now in development.
An application can be called qualitative and useful if it contains the functions needed by the user. In order to determine them as accurately as possible, the team used the following services:
New application interface simplified user interaction with it. Customers received a quality tool that meets their needs. This, in turn, had a positive effect on the number of transactions and the company’s profits.
Thanks to the implementation of push notifications, users were able to find out in time about all offers and promotions. Accordingly, the Portmone service received not only more loyal users but also a large number of new ones.