The 2013 year. The excitement around the creation of mobile apps continues. The company “Nova Poshta” is the №1 service for express deliveries in Ukraine, picks up the trend and launches their app. The first version has several important features, but the main is “Packages tracking.” At that time, the app is actively used by approximately 150,000 customers.
The rapid technology development and the growing mobile apps popularity cause changes in user requirements. “Nova Poshta” focuses on providing maximum customers comfort and always looks for new ways to improve their product. Thus, the company decides to replace the old version of the app. The challenge is how to develop the most modern and functional app that will simplify the process of sending and receiving packages, as well as become the company’s branding element.
The absence of a modern tool that could become another channel of communication with the client and the branding element.
To make the sending process for the company’s clients as simple and convenient as possible. Decrease the load upon branches.
The mobile app implementation causes the company’s internal processes transformation. This app becomes one of the main tools that help “Nova Poshta” to be a technological leader in the logistics services market. The ability to independently perform all necessary actions to send or receive packages in one app significantly increased customer loyalty and the number of app users.