Epicenter, as a leading retailer in a leading market position, set itself the goal of helping users improve their experience with the loyalty program.
Problem analysis and search for the solution
- The analysis of the product solutions of leading retailers — Walmart, Target, HomeDepot, etc. was carried out
- Design Sprint was held which involved all the main directions of the customer- online, loyalty program, shopping center.
- On the basis of Design Sprint, a prototype of the solution was formed, and a number of functions were generated.
- Customer Development was conducted with the users, and and key insights were identified during two stages of prototyping.