Uplata is a Ukrainian payment system, which provides a full range of financial services with the possibility to pay 1500+ services with minimum commission and transfers between cards of any banks. The company is a partner of the VISA payment system, and has its own anonymous prepaid card of “CARD-2-GO” format, which earned the award as the best ‘fin-tech’ startup of Ukraine.uplata.ua
The population of Ukraine is mostly accustomed to using cash in all areas of their lives and has problems trusting banking institutions. This distrust can be attributed to the bureaucratic requirements of banks such as; the large number of documents, mobile banking services only within their bank, general inconveniences and commission for interaction between banks. Uplata is designed to change the customer experience in the field of finance, and to help them transition into a cashless life
During the sprint, there was close cooperation with experts from the banking field - both representatives from the financial field and technical experts in the payment system. A number of in-depth interviews were conducted with various audience segments which included; participants of the process from the employees of the client’s company, and the category that had never used bank services. Based on business tasks and end-user needs, prototypes were created and tested with users. Thanks to the feedback provided, the end concept of the service was formed with the development of mobile applications and the updating of the web design.
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