The client’s mobile application works together with the company's ecosystem and creates omnichannel sales and customer support tools. The main task is to increase the number of purchases through the booking of necessary products and to improve the quality of service. Loyalty system is the key value of the application, with the help of which loyal interaction with customers is established, transactions of accumulated points and the possibility of their use are displayed. The application provides an interface for quick guidance of the location of the nearest pharmacies. The pharmacy catalog has all the information for a quick search and purchase of the necessary products. A loyalty card is available and is easy to use to accumulate points.aptekanizkihcen.ua
The ANC is the largest national pharmacy chain, which has more than 700 sales locations serving more than 4,000 regular customers. ANC is one of the brightest and most successful brands of Ukrainian pharmaceutical market, the development of which is carried out dynamically and confidently. The chain of pharmacies is represented by a wide selection of formats, ranging from pharmacy branches in regional centers to trendy ones located in Kyiv, designed to satisfy even the most demanding consumers. A wide range includes over 16,000 high-quality products that meet the highest standards. Loyal pricing policy, unified for all the pharmacies of the chain: attractive and affordable prices for all the categories of buyers. Seasonal promotions, special offers, gift sets for holidays.
As a result of research during the design sprint, the following things were completed: The problem was identified, and solutions were proposed to meet customer’s needs. Valuable offer was developed as a solution to identified needs. Prototypes of mobile applications with the necessary features were developed to satisfy a valuable offer. A plan was developed to implement the strategy of putting the pharmacy chain to the leader position in the retail pharmacy market in the e-commerce.
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